BASIC MARKETING
Product ID: 717075980
📈Strategy-focused framework
📚Hardcover durability
🗓️Updated 2016 edition
ZK4482
1
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Description
📊 Elevate your marketing game with the ultimate strategy bible!
- INDUSTRY LEADING CONTENT - Critically revised with the latest best practices and real-world examples.
- INTEGRATED DIGITAL TOOLS - Stay ahead with cutting-edge digital resources designed for modern marketing education.
- STRATEGY DRIVEN INSIGHTS - Focus on managerial decision-making to target customers effectively and boost ROI.
- MASTER THE FOUR PS FRAMEWORK - Learn the foundational marketing mix that drives every successful campaign.
- TRUSTED BY PROFESSIONALS STUDENTS - 4.6-star rating from nearly 300 reviews proves its value for career-driven learners.
Basic Marketing 19th edition is a hardcover, English-language textbook published by McGraw-Hill Education in 2013, updated in 2016 as Essentials of Marketing 15th edition. It offers a comprehensive, strategy-focused approach to marketing education, emphasizing the four Ps framework and managerial decision-making. With integrated digital tools and up-to-date examples, it’s a trusted resource for students and professionals aiming to excel in marketing.
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| Customer Reviews | 4.6 out of 5 stars 294 Reviews |
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